There Was a Right Way. KitKat

This was never just a chocolate bar.

It came with a rule.

You break it sideways.

Never top to bottom.

No one told you —

you just knew.

Somehow, everyone did.

It wasn’t written anywhere,

but it was understood.

Passed around in classrooms,

shared during breaks,

followed without question.

As kids, this was how we learned

that some things come with rituals.

That doing it the “right way”

made it taste better.

This bag carries that feeling.

The comfort of shared habits.

The quiet joy of knowing

you belong to a group that understands.

Because growing up,

we realise it was never about the chocolate —

it was about knowing the rule.

Size : W41 x H29 cm